Every November, millions of shoppers in the U.S. prepare for the most exciting retail day of the year — Black Friday. In 2025, the event officially falls on November 28, but the sales and promotions start much earlier, with early access deals launching in mid-November and continuing through Cyber Monday (December 1).
Whether you’re looking for a brand-new TV, stylish winter outfits, or unique holiday gifts, the right store can make all the difference in how much you save. This guide highlights the best Black Friday stores in the U.S., what to expect from them, and how to shop smarter this season.
Amazon: The King of Online Black Friday Deals
When it comes to convenience and variety, Amazon dominates Black Friday. The retail giant offers millions of deals across every category — electronics, fashion, beauty, home goods, toys, and more.
You’ll find flash sales that update hourly, lightning deals, and “Deal of the Day” promotions that often sell out within minutes.
Top Black Friday categories on Amazon:
- Electronics: Apple, Samsung, Sony, Bose
- Home & Kitchen: Instant Pot, Dyson, Shark
- Fashion: Levi’s, Adidas, Calvin Klein
- Gifts: Amazon Echo, Fire TV Stick, Kindles
Shop Now: Amazon Black Friday Deals 2025
Pro Tip: Add items to your cart or wishlist early — Amazon’s algorithm often gives early access discounts to shoppers with saved products.
Walmart: Doorbusters and Holiday Essentials
Walmart remains one of the most popular Black Friday destinations, both online and in-store. Known for its legendary “doorbuster” deals, Walmart cuts prices across electronics, toys, home décor, and groceries.
What to expect from Walmart’s 2025 sale:
- 4K Smart TVs starting under $200
- Laptops and tablets with deep discounts
- Toys and games up to 60% off
- Kitchen appliances and holiday décor bundles
Shop Here: Walmart Black Friday Deals
Shopping Tip: Sign up for Walmart+ for early access to deals, free shipping, and curbside pickup — perfect for beating the rush.
Best Buy: Tech Heaven for Black Friday Shoppers
If you’re after electronics, Best Buy is the go-to store for Black Friday 2025. Expect massive markdowns on the latest smartphones, laptops, TVs, smart home devices, and gaming gear.
Featured offers include:
- Apple and Samsung smartphones with carrier trade-in savings
- Laptops from HP, Dell, and Lenovo at up to 40% off
- Gaming consoles like PS5, Xbox Series X, and Nintendo Switch
- Smart home tech — Ring, Google Nest, and Alexa-enabled devices
Shop Now: Best Buy Black Friday Tech Deals
Pro Tip: Join Best Buy’s My Best Buy Plus membership for early access and exclusive online-only prices.
Target: Affordable Gifts & Family Favorites
Target’s Black Friday Sale offers everything from holiday décor and toys to clothing, tech, and groceries — all at great prices. Target’s sales are especially appealing for families and holiday gift shoppers.
Hot deals this year include:
- Small kitchen appliances up to 50% off
- Home décor and bedding bundles
- Popular toys and games at 40%–60% off
- Beauty and self-care gift sets under $25
Shop Target Holiday Deals: Target Black Friday 2025
Pro Tip: Use the Target Circle App to stack extra discounts and earn store credit on holiday purchases.
Home Depot & Lowe’s: Big Savings for Home Improvement Lovers
For those planning home upgrades or holiday renovations, Home Depot and Lowe’s have unbeatable deals on tools, appliances, lighting, and décor.
Expect:
- Up to 50% off major kitchen appliances
- Smart home and security systems on sale
- Seasonal décor and trees at record-low prices
Shop Home Depot Black Friday: Home Depot Sale Page
Shop Lowe’s Black Friday Offers: Lowe’s Black Friday Sale
Pro Tip: Sign up for free store pickup to avoid delivery fees and grab deals the same day.
Macy’s & Nordstrom: Fashion and Beauty Black Friday Bonanza
If you love fashion and luxury, Macy’s and Nordstrom are must-visits for holiday style deals. From designer clothing to fragrances and accessories, their Black Friday sales are some of the most elegant — and wallet-friendly — of the season.
Macy’s Highlights:
- Designer coats, handbags, and watches up to 70% off
- Beauty and fragrance gift sets under $50
- Extra 20% off with promo codes
Shop Macy’s Black Friday: Macy’s Holiday Sale
Nordstrom Highlights:
- Luxury brands like UGG, Coach, and Kate Spade
- Beauty bundles from Dior, Clinique, and Estée Lauder
- Free shipping and easy returns on all orders
Shop Nordstrom Sale: Nordstrom Black Friday
Pro Tip: Early shoppers often get access to exclusive “preview sales” through loyalty programs or newsletters.
Toys “R” Us, LEGO, and Disney Store: Fun for the Whole Family
For families, toy deals are the heart of the holiday season — and Black Friday 2025 won’t disappoint.
- Toys “R” Us – Big discounts on Barbie, Hot Wheels, and LEGO sets.
- LEGO Official Store – Exclusive sets and free gifts with purchase.
- Disney Store – Holiday collectibles and kids’ apparel at up to 50% off.
Pro Tip: Bundle toy purchases early to take advantage of multi-buy offers that vanish after Cyber Monday.
Cyber Monday: The Grand Finale
If you miss a deal on Black Friday, Cyber Monday (December 1, 2025) brings another wave of online-only offers. Many retailers extend discounts on phones, laptops, TVs, and smart home products — sometimes at even lower prices.
Cyber Monday Hotspots:
Smart Shopping Tips for Black Friday 2025
- Start early – Many stores now launch “Black Friday Preview” sales weeks before the big day.
- Use loyalty programs – Earn points, early access, and cashback at stores like Target, Best Buy, and Macy’s.
- Compare prices – Use tools like Honey, CamelCamelCamel, and Rakuten for price history tracking and cashback.
- Set a budget – With so many flashy deals, it’s easy to overspend.
- Sign up for newsletters – Get insider codes and early access notifications.
Final Thoughts
The best Black Friday stores of 2025 are offering more convenience, better prices, and earlier deals than ever before. Whether you prefer online shopping from Amazon or Target, or in-person hunting at Walmart and Best Buy, there’s a deal waiting for everyone.
From gadgets to fashion and home goods, this year’s Black Friday season is your ticket to saving big while checking off your holiday gift list.
So get ready — make your list, bookmark your favorite stores, and shop smarter this holiday season.
Quick Shopping Links
- Amazon Black Friday 2025
- Walmart Black Friday Deals
- Best Buy Tech Offers
- Target Holiday Sale
- Macy’s Black Friday Sale
- Nordstrom Designer Deals
- Home Depot Black Friday Offers
